100% color happiness guaranteed—or your money back

Get the Hair Color You Want Delivered Right to Your Door.

eSalon offers limitless shades mixed by licensed colorists with years of salon experience.

Long-lasting, custom home hair color made-to-order

Voted Best Home Hair Dye 2020

9.6 million+ orders shipped | 251,000+ unique color formulations

Made in Los Angeles

Special Offer: Your first custom color kit is only $22 (20% off)

Get the right color every time—or your money back.



We're committed to your color happiness. Not 100% satisfied? It's on us.

5X Allure Best of Beauty Winner for

“Best Home Hair Color.”

2X Allure Award for

“Reader’s Choice Best Hair Color.”

Getting the Color You Want at Home is a Challenge.

But why spend the time and money when you can have salon-quality hair color at home for a fraction of the price?

Licensed Colorists Eliminate the Guesswork.




Take our Color Quiz and tell us a little about your hair history and color goals.

Your personal online colorist will review your profile and craft a formula to match your hair and color goals.

We’ll send everything you need to confidently apply it like a pro, including tools and personalized instructions.




We're committed to your color happiness. Not 100% satisfied? It's on us.


Get color the way you want it every time—or your money back.

I am SO HAPPY I am back with esalon. I am thrilled with my color and results, and want to thank my colorist for getting it right and getting me back to me. The BEST service and quality. I look amazing. Thank you from the bottom of my glam heart!!!

Angie H.

Absolute best product I have ever purchased. Ever. I've been using this hair dye for years, after trying every boxed and salon-mixed, red dye on the market. Once I used eSalon's custom hair color, I never went back. This color is insanely natural-looking. I've gotten thousands of compliments over the years on the quality of the color. Applying this color is simple, and your hair is stunning for weeks.

Hayley T.

I used your product for the first time during lockdown as I obviously can’t get to a salon but am seriously thinking I may just continue coloring at home anyway because this is the best hair color ever! I loved the packaging and my color is perfect. I’ve not home colored my hair in a very long time but it looks great, instructions were very clear and I’ve got no color on my skin (or bathroom walls) either!

Katy E.

Real people. Real gorgeous hair color.

We'll Get Your Color Just Right or Your Money Back.

Discover what our licensed colorists and precise USA-made color can do for you.

100% color happiness guaranteed


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U.S. Patent Numbers 8,577,750 & 8,655,744